Temasek of Singapore and Metric Capital of Britain have purchased into Nusr-Et steakhouse proprietor D.ream in an offer that valued the Turkish company at $1.2 billion.
Nusr-Et became popular by Nusret Gokce, a butcher who became a social media celebrity who has gone viral in the moniker “Salt Bae” back in 2017 after publishing video clips of himself salting various meats.
Salt Bae’s unique cobra-like moves generated Gokce over 12 million Instagram fans and has assisted in kicking off Nusr-Et eateries in the Middle East, New York and Miami.
Dogus Restaurant Entertainment and Management (D.ream), that have a position in 170 areas within 12 countries, stated that state-owned Temasek Holding as well as Metric Capital had spent $200 million for a 17 % shares.
It is known that Temasek’s purchase in D.ream is valued at around $100 million, equal to around 8.7 percent of the firm. The expenditure was by means of a preferred convertible stock.
Metric has further said that D.Ream is a “leading player in the global fine-dining restaurant space, with plans to further expand the restaurant and brand portfolio both organically and through acquisitions”.
Bjorn Tessiore, the Senior Principal of Metric, stated:
“D.ream is a very well-managed company with an incredibly strong brand portfolio and a proven track record of profitable growth across several markets globally. We are excited by the opportunity to participate in the further growth of the company, both organically and through possible acquisitions,” he added.