‘A’ is for Armani: public grade school in Tokyo adopts designer uniforms

A public elementary school located in Tokyo’s high end shopping area of Ginza has brought up parents’ concern with a plan to take up uniforms developed by Giorgio Armani, a fashion brand from Italy intended for use by its students, as reported by the media.

Taimei Elementary School is bringing out the uniforms for newly arriving pupils, each priced at over 80,000 yen or $729 which includes non-compulsory items, or more than 3 times as expensive as the current uniforms as stated by the Huffington Post.

The head office of Armani in Japan is situated in Ginza, only 200 meters or 219 yards to the school.

An anonymous mother stated:

“I was surprised, and wondered why such luxury brand-designed uniforms have been picked for a public elementary school.”

The said mom, which have a child that will start studying in the school in the next school year added:

“I’m worried that a wrong notion that something expensive is good and something cheap is bad could be imprinted on children.”

In a notification to parents previously November, Toshitsugu Wada, the headmaster of the school stated that Taimei was a landmark in Ginza, and the choice to take up the Armani-designed uniforms was targeted at developing an environment appropriate for that kind of a school, as stated by the Huffington Post.

Wada posted an update, saying that:

“With humility, I take the criticism that explanation has been insufficient and not well-timed. I will go on explaining carefully to those concerned.”

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